Wix Pricing Review
Wix is a powerful website builder, offering an extensive set of features, possibly the most extensive of all website builders. To learn more about Wix’s features, read our complete Wix review. To understand how much it costs to build and host your website with Wix, check out the following Wix pricing breakdown.
How Much Does Wix Cost?
Wix offers 7 different plans, covering the full spectrum of website building needs, from personal websites to small/medium businesses and large eCommerce sites. The total sum of a Wix plan depends on several factors:
- The specific premium plan of choice;
- Whether or not you purchase a domain through Wix and, if you did purchase through Wix, the cost of that domain;
- The cost of additional premium apps you choose to purchase;
- In case you decide to use Wix Ascend, the costs of the Ascend plan of your preference
|Combo||Unlimited||Pro||VIP||Business Basic||Business Unlimited||Business VIP|
|Domain (1st+ yr free)||From $14.95/yr||From $14.95/yr||From $14.95/yr||From $14.95/yr||From $14.95/yr||From $14.95/yr||From $14.95/yr|
|Annual Cost, from||$132 + $14.95/yr||$168 + $14.95/yr||$228 + $14.95/yr||$348 + $14.95/yr||$240 + $14.95/yr||$500 + $14.95/yr||$700 + $14.95/yr|
|Best for||Personal sites||Entrepreneurs & freelancers||Small business||Getting priority support||Accepting online payments||Growing online stores||Full package with all features|
Prices exclude VAT.
Compare Wix’s Website Plans
Wix provides solutions to build different types of websites, from personal projects to freelancers and small to large businesses. The following table compares Wix’s website plans:
|Price (Annual Plan)||$11/mo||$14/mo||$19/mo||$29/mo|
|Storage||3 GB||10 GB||20 GB||20 GB|
|Connect Your Domain||✓||✓||✓||✓|
|HD Video Upload (minutes)||30||60||120||120|
|Remove Wix Ads||✓||✓||✓||✓|
|Free Domain (1 yr)||✓||✓||✓||✓|
|Site Booster App (value in $)||X||✓ ($60)||✓ ($60)||✓ ($60)|
|Form Builder App (value in $)||X||✓ ($48)||✓ ($48)||✓ ($48)|
|Events Calendar||X||X||✓ ($48)||✓ ($48)|
|Professional Logo||X||X||✓ ($50)||✓ ($50)|
|Social Media Logo Files||X||X||✓||✓|
Compare Wix’s Business & eCommerce Plans
For larger businesses seeking enhanced features and online sellers looking to build a professional eCommerce website, Wix offers the following plans:
|Feature||Business Basic||Business Unlimited||Business VIP|
|Price (Annual Plan)||$20/mo||$25/mo||$35/mo|
|Accept Online Payments||✓||✓||✓|
|Storage||20 GB||35 GB||50 GB|
|Connect Your Domain||✓||✓||✓|
|HD Video upload (hours)||5||10||Unlimited|
|Remove Wix Ads||✓||✓||✓|
|Free Domain (1 yr)||✓||✓||✓|
|Site Booster App (value in $)||✓ ($60)||✓ ($60)||✓ ($60)|
|Form Builder App (value in $)||✓ ($48)||✓ ($48)||✓ ($48)|
|Professional Logo||X||✓ ($50)||✓ ($50)|
|Social Media Logo Files||X||✓||✓|
What is the Difference Between Wix’s Free and Premium Plans
In addition to the premium plans, Wix also offers a free plan. Wix’s free plan is not limited by time, allowing you to really test the platform by building a website, publishing it and even maintaining it for free.
When building your website with a free Wix plan, you will have access to all of the website builder’s basic features, but to really customize your site to its full capacity, you’ll need to upgrade your subscription to one of the paid plans. In addition, the free plan is not suitable for businesses, as your free website will feature Wix advertising and a Wix branded domain.
The difference between the free plan and the paid plans lies in several aspects.
The free plan:
- Comes with a Wix-branded domain (username.wixsite.com/sitename)
- Features Wix ads
- Does not include the option to accept online payments
- Does not allow integration with Google Analytics
- Includes a standard, non-customized favicon
- Offers limited bandwidth
- Includes limited storage
- Does not include HD video upload
To connect your own domain (or receive 1 year’s free domain registration) and remove Wix branding, upgrade to a premium plan. Advanced customizations, greater storage space and higher/unlimited bandwidth are available with all premium plans.
Additional Wix Costs
Wix offers several additional add-ons and features to enhance your website or business management that are available to purchase on top of your chosen premium subscription.
All premium plans come with a free domain name for 1 year. The cost of annual domain name renewal after the first year depends on several factors:
- Type of domain extension
- A user’s local currency
- Number of renewal years selected
- Additional privacy protection
- Local tax or VAT laws
Domain name renewals generally cost between $10 and $15 per year, after the first free year.
Custom Email Address (Through G Suite)
Before you can add a custom email address to your site, you have to first purchase a custom domain (or connect your Wix site to a previously purchased domain name). When you connect your site and your domain name, you can create a customized email account through G Suite, a Google Cloud solution, which costs $5 per user per month (or $50 per year).
Wix’s app market offers an enormous variety of apps (integrations and widgets) to enhance the functionality and user experience of your Wix site. Most apps are free or offer a free trial option, with some apps being available in a freemium model, and in limited cases, only a premium version (e.g. Wix Stores app). The costs of premium apps vary per app. Popular Wix Apps include Wix Forum, Pro Gallery, Forms, Events, Comments and more. Check out the top 40 of Wix Apps for small businesses for a complete breakdown on the type of apps available and their pricing.
Email Marketing & Wix Ascend
Wix Email Marketing (previously known as Wix ShoutOuts) enables small businesses to create, send and share newsletters, sales promotions and more, with templates that look great across all devices. With such email marketing tools, Wix makes it easy for businesses to communicate and engage with customers. Email Marketing is free but limited. For users that want more, Wix developed its Ascend product that includes, among many other features, email marketing options.
Wix Ascend is the superlative degree of Wix’s Email Marketing solution: an all-in-one business solution that provides the option to seamlessly interact with and manage your customers while promoting and growing your business. Wix Ascend offers over 15 tools to manage your website and your business, including:
- Online Chat
- Forms & Lead Capture
- Automation & Workflows
- Email Marketing
- Video Maker
- SEO Wiz and more
Wix offers three different Ascend plans: Ascend Basic, Ascend Professional, and Ascend Unlimited, that vary in price from $10 to $49 per month.
|Feature||Ascend Basic||Ascend Professional||Ascend Unlimited|
|Price (Annual Plan)||$10/mo||$24/mo||$49/mo|
|14-day Money Back Guarantee||✓||✓||✓|
|Remove Wix Ascend Ads||✓||✓||✓|
|Lead Capture Forms||50||150||Unlimited|
|Scheduled Chat Hours||✓||✓||✓|
|Real-time Customer Details||✓||✓||✓|
|Form Submissions/ Month||1000||5000||Unlimited|
|Email Marketing Campaigns/ Month||5||20||Unlimited|
|Emails/ Month||9,500||50,000||1 million|
|Social Post Campaigns/ Month||5||20||Unlimited|
|Facebook Messenger Sync||✓||✓||✓|
With the option to connect your Ascend plan to the Wix Mobile App, you can manage your business and communicate with customers from your mobile device, while on the go.
Wix’s logo maker enables you to design a unique, professional logo for your website, as well as business cards, merchandise, social media and more. A low-resolution version of your logo can be downloaded for free, or purchase high-resolution logo files via one of two formats: ‘Just Logo’ or ‘Logo + Website’. The ‘Just Logo’ packages offer the following specs:
|Price (One Payment)||$20||$50|
|Full Commercial Usage Rights||✓||✓|
|Standard Logo Files||8 PNG files in a range of colors||8 PNG files in a range of colors|
|Resizable Logo Files||X||5 SVG files in a range of colors|
|Social Media Logo Files||X||40+ versions of logo for profile & cover images on leading social media networks|
|Extras||X||Brand Guide & Logos for:|
The ‘Logo + Website’ packages merge one of the above ‘Just Logo’ packages with a Wix website builder plan, as follows:
|Price (Annual Plan)||$11/mo||$16/mo||$24/mo|
|Wix Logo Plan||Basic||Advanced||Advanced|
|Website Builder Plan||Combo||Unlimited||Unlimited|
|1 Yr Free Domain||✓||✓||✓|
|Extras||X||X||Priority customer support|
Payment Methods & Cancellation
Paying for your Wix Account
The following credit cards are accepted when purchasing a Wix plan: Visa, MasterCard, American Express, Discover, JCB, Diners, UnionPay (not yet available to all users). The Visa & MasterCard debit card options complete the payment options Wix accepts.
Canceling a Wix Premium Plan
Wix offers a 14-day money-back guarantee on all premium plans. If you wish to cancel your Wix premium plan, note that refunds are only offered if the plan is canceled within the first 14 days of initial purchase. It is important to note the following:
- Refunds can take up to 20 days
- If you cancel your premium plan after the first 14 days, it remains active until the end of the subscription period, after which the website address reverts back to a free Wix-branded URL and Wix ads will be shown on the site.
- When canceling a premium plan, this does not delete the website that was built with that plan. The website can be deleted separately.
- When you cancel a premium plan this does not affect your domain, mailbox or app subscriptions. These should be canceled separately.
- You can change from one yearly premium plan to another at any time during your subscription.
- You can transfer your premium plan to another website within your account.
Which Wix Plan Should I Choose?
Although Wix offers 7 plans to choose from, there is no need to let so many package options overwhelm you. Once you have defined your expectations for your website, it is quite easy to select the best plan for your needs.
The Combo and Unlimited plans are best suited to the following users:
- Individual users who need a website for a personal project or private event
- Freelancers who wish to share their work or create an online CV
- Entrepreneurs just starting to build their business idea
The Pro and VIP website plans offer the best packages for:
- Small to medium businesses looking to build their online presence
- Businesses that will engage in online marketing to promote their brand
- Users who will be making consistent changes to their website, adding new content, needing new features and will require priority Wix support
The Business Basic plan is suited to the types of businesses and websites mentioned above, that also wish to accept online payments through their site. This plan and the following two plans allow you to accept commission-free online payments.
The Business Unlimited and Business VIP plans are best suited to:
- Larger businesses
- Growing and established eCommerce brands
How Does Wix’s Pricing Compare?
Wix’s website builder plans are rather impressive, packed with features and add-ons that any small business or entrepreneur would benefit from. The free plan is also a bonus, allowing users to test a lot of the features and elements that are available in the premium plans, before deciding on the package they wish to purchase.
Wix’s pricing ranges from $11 to $35 per month. Some competitors offer a cheaper basic plan or a more expensive eCommerce plan, but in broad terms, Wix’s Premium plans are competitively priced. When considering the range of professionally designed templates available and the abundance of features and apps (many of which are free), Wix’s packages offer great value for money, making the platform affordable for any user, from personal to business or eCommerce.
|Free Account||✓||X (Free Trial)||✓||✓|
|Most Popular Website Plan (Annual)||$19/mo – Pro||$18/mo – Business||$16.80/mo – Advanced||$8/mo – WordPress.com|
|Most Popular eCommerce Plan (Annual)||$25/mo – Business Unlimited||$26/mo – Basic Online Store||$22.80/mo – Professional||$45/mo – eCommerce|