Guides

What is a Landing Page? Technically speaking, a landing page is any webpage that a visitor can enter, or land on. However,  from a marketing perspective, ‘landing pages’ are any webpage that a visitor lands on, and is designed to enable the visitor to complete a specific marketing goal (otherwise known as a ‘conversion.’)   The […]

Each year, millions of small business owners, entrepreneurs and freelancers take to website builders to make their dream websites come to life. When choosing a website builder, it is paramount to know that you are not only getting great value but a feature-rich website builder that will help create a professional-looking and functional website as […]

Producing High-Quality Written Content Crossing your t’s and dotting your i’s, is, and should be important to writers. Beyond that, there’s much more nuanced, and finesse involved in writing not only good but informative copy that makes it into the hands of your target audience. Know Your Audience In 2017 it is not enough to […]

eCommerce is one of the most competitive marketing landscapes for any small business to enter. It can be overwhelming trying to decide the right inventory, purchasing platform, and website design that will all work for your target audience. On top of the ‘online’ considerations, there are also many ‘offline’ considerations- such as where to store […]

Stage #1: Plan – I Want to Create a Website for My Business. Where do I Begin? Before you begin building your site, create a short plan to define the purpose of your site and its main features. Your plan should include the following: Purpose Statement: Whether it be to display your portfolio, collect leads, sell […]

Building a Business Website: Should You DIY or Hire A Web Developer?   Until recently, an owner who wanted to create a website for their business had little choice but to put all of their eggs in one basket and hire a professional web developer and/or designer to create their website. But in recent years, […]

How Should I Build My Website: WordPress vs. Website Builders? So you have made the decision to build a website for your business. Great! Next step, you need to decide how to build it. Content management systems (CMS’s) such as WordPress offer more flexibility in terms of design and layout, but usually come with a […]