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Last updated August 2026
Compare The Top 10 Online Store Builders
List of the Best eCommerce Platforms
I want to build a website for:
| # | eCommerce Builder | Main Advantage | Ease of Use | Support | Score | Plans | Get Started |
|---|---|---|---|---|---|---|---|
| 1 |
 |
|
|
9.8
|
No Free Account $29 – $299/mo |
||
| 2 |
 |
|
|
9.5
|
Free Account |
||
| 3 |
 |
|
|
9.2
|
No Free Account |
||
| 4 |
 |
|
|
8.9
|
No Free Account $26 – $40/mo |
||
| 5 |
 |
|
|
8.7
|
Hosting, domain, extensions not included |
||
What is a Website Builder?
In simple terms, a website builder is a platform that allows you to create a website without the need to write or edit code. Website builders are web-based, meaning you do not need to download or install software, you just need a browser (such as Google Chrome, Mozilla Firefox or Safari) and an internet connection to start building your website! Website builders come jam-packed with a range of features such as uniquely designed website templates, drag-and-drop editors that allow you to easily add elements to your website and ‘built-in’ hosting services.
Website builder platforms – such as Wix and Squarespace– are ideally suited to small business owners seeking a cost-effective solution to managing and marketing their business’s online presence. Whether you’re a tech geek or new to online technologies, website builders offer multiple advantages. The platforms offer an intuitive design with drag and drop editors that enable you to design your website by selecting elements from a menu (such as an image or a form) and dragging them to your website’s page on your screen. They also offer hundreds of professional template designs and color schemes to choose from, enabling you to customize your website’s look and feel.
Since no behind-the-scenes coding experience is required, anyone can set up a website with a website builder service. It all begins with choosing your website template, adding widgets and specific elements (blogs, social media buttons, photo galleries, shopping carts etc.), and then publishing your website. You can either publish your site on a free plan (includes a non-unique domain and website builder advertising on your site) or upgrade to an advanced plan (includes unique domain and no advertising, plus additional features) from approximately $12 a month, depending on the plan and the website builder.
How to Compare & Choose the Best Website Builder for You
To decide on which website builder is right for you, we recommend researching the top website builders, check our comparison above and read in-depth reviews such as our Wix review or Squarespace review. We also suggest opening a free account or free trial with your preferred website builder to test the platform before selecting the best plan for you. When performing your research and testing the website builder, make sure to consider these main factors:
Costs
The costs of the website builder package must be measured against your site’s ROI.
Ease of use
The degree to which technical expertise is required to maintain and run your website is reflected in the user-friendliness of the website builder. The easier it is to edit and maintain, the more user-friendly the system.
Customization
To what extent do you plan to customize your website and does the web builder offer enough options to achieve this?
Support
Check that the platform you choose offers a range of support options such as chat, phone, email and knowledge base, so you have somewhere to turn to if you require assistance while building your site.